Thursday, June 30, 2005

when good things happen to bad marketing ideas ...

So, you're sitting around the table with a bunch of other marketing people sampling your latest product - a strawberry kiwi popsicle (Kiwi, by the way, is a fruit named by marketers to appeal to Joe America.) "What can we do to really launch this product and generate some excitement?" One of your buddies suggests bringing back the Snapple Lady - too controversial. Another person suggests doing product sampling on the streets of New York. Not a bad idea, but what is the hook, how do we involve the media. "I Know" you say. "Let's create the world's largest Popsicle!" "People love "world's largest" gimmicks." And thus... another marketing manger is back on the street (or moved into the head office).

You gotta to love it when an "ok" idea has disastrous execution. The only thing better would have been if people had run out to the truck to taste the popsicle as it melted away instead of running for higher ground... Makes me almost wish I was marketing popsicles.

disaster on a stick

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